Frequent flyer programs (FFP) are a symbol of an industry that refuses to face the reality of the climate crisis. Marketing and advertising make flying look like a normal and cool thing to do, while in the middle of a climate crisis this is no longer the case. FFP give free flights and extras to the 1% of the world population that causes 50% of all air travel emissions. Unnecessary trips are stimulated with for example mileage runs, where extra flights are taken to reach or maintain a member status. The amount of CO₂ that needs to be put into the atmosphere to reach or maintain a status is huge, see graph below. For example, to reach Silver status in one year, 12 tons of CO₂ is needed. To reach Platinum, 68 tons (12+21+35) is needed. To keep Platinum from then on, you need to continue putting 35 tons of CO₂ into the atmosphere every year! After 10 years, you become Platinum for Life, on a planet without life. Suppose the tobacco industry would have a similar Frequent Smoker Program where the more you smoke, the more discount you get on extra cigarettes. What if you could get access to a smoking lounge with free snacks and drinks, but only if you smoke enough? Flying Blue normalizes and encourages flying in a perverse way that is not socially acceptable for any other sector with such a burden on health and the environment.